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Keki Bhote/Beyond Customer Satisfaction to Customer Loyalty
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A 10 page analysis of Bhote's new theories on how American business can achieve long lasting success. Bhote's book argues against the popular notion that if a company adheres to high quality standards, sales will take care of themselves and says that this contains an inherent fallacy-- namely, that customer satisfaction is not the same thing as customer loyalty. No additional sources cited.
Filename: 90bhote.rtf

Waste Minimization
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This 20 page paper asserts that waste minimization is the most effective form of compliance for any corporation. The necessity for compliance, based on public health and environmental reasons, are explored. Also included is the history of industrial practices and the environmental movement as well as an explanation of how waste lowers the quality of life. Detailed methods of effecting minimization, along with easy to understand examples and the inclusion of the 'waste management hierarchy', is a focal point of the paper. Bibliography lists 15 sources.
Filename: Wastemin.doc

Jack-in-the-Box / Who is Responsible for Consumer Protection ?
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A 6 page paper positing that although Jack-in-the-Box seems to be altruistic in its considerations of the harm it caused its customers, the federal government has not been as conscientious--they have said that responsibility for consumer protection resides in at the state government level. According to Kant and consumer protection groups, there is an inherent danger in this, as despotism is alive at the state level, and that many states are governed arbitrarily by people with special interests. Given this situation, via Kant's advice, it behooves consumers to continue policing all levels of government in order to find the protection from harm to which they are entitled. Bibliography lists 6 sources.
Filename: Jackbox.wps

Kant’s Categorical Imperative and the Case of the Ford Pinto
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10 pages in length. 10 pages in length. Compares the Categorical Imperative of Kant to the case of the faulty gas-tank design in the Ford Motor Company Pinto. Makes reference to utilitarianism as well as the virtue theory and the rights theory. Looks at the ethics, the solution, cost-benefit analysis and alternative solutions. Bibliography lists 9 sources.
Filename: JGApinto.wps

THORNTONS AND MARKETING
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This 8-page paper concerns the Thorntons Co., which manufacturers and distributes chocolates and other confectionery's throughout the United Kingdom. The paper focuses on Thorntons marketing plan, provides a PEST and SWOT analysis and then offers recommendations for a successful marketing mix. Bibliography lists 2 sources.
Filename: MTthornt.rtf

Bell Atlantic Launches Long Distance Service
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A 9 page paper that discusses Bell Atlantic's move into offering long distance service. Issues discussed include the requirements of the Telecommunications Act of 1996, some of the steps Bell Atlantic took to fulfill the conditions, approval and subsequent sanction of the company by the FCC, the consent decree and present status. Bibliography lists 8 sources.
Filename: PGbellat.wps

Telecommunications Deregulation / Microsoft's $1 Billion Investment In Comcast
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A 10 page paper on some of the effects of the 1996 Telecommunications Deregulation and Reform Act. When the first phase of industry deregulation went into effect in 1992, some of the largest phone companies rushed to become cable companies also, but only a few succeeded in making their ventures profitable. Microsoft's investment in Comcast in 1997 marked the first large-scale attempt to capitalize on deregulation by a related, rather than direct segment of the telecommunications industry. Bibliography lists more than a dozen sources.
Filename: Comcast.wps

Case Study / Price Promotion at Hartmann Luggage
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A 7 page case study of whether Hartmann Luggage Company should indeed offer annual price promotions to its retailers, or whether the company should maintain its policy of image maintenance and high quality that have been the company's hallmarks for more than 100 years since its founding in 1877. The more narrow issue discussed is whether the price promotions of 1978 and 1979 were indeed profitable. Included are alternatives that Hartmann could reasonably employ to increase the company's market share while avoiding the price promotions they dread. No Bibliography.
Filename: Hartmann.wps

CHINESE SUPPLIERS AND U.S. SUPERMARKETS
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This 6-page paper examines a case study of an Asian supermarket in the United States and how the owners work with Chinese suppliers. The essay examines the state of supply chain management in China, and then provides recommendations to the supermarket owners on how they can best manage their China-based suppliers. Bibliography lists 6 sources.
Filename: MTchisup.rtf

Book Review / 'Jesus, CEO'
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A 5 page research paper and analysis of a book by Laurie Beth Jones, Jesus, CEO: Using Ancient Wisdom for Visionary Leadership. This is a business advice book with a difference. The writer demonstrates how Jones uses New Testament stories of the life of Christ to build an 'Omega' management style based upon Jesus' teachings. No additional sources cited.
Filename: Jesusceo.wps

Strategic Market Management
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This 14 page report discusses the basics of strategic market management. In terms of the larger strategies involved in market management, strategy and specific management objectives must be truly responsive to both consumer needs and desires. These are very much the attitudes necessary for success in strategic market management as the world moves into the 21st century. The key to success in the face of global competition is to find the specific and unique niches that are not being served as well as they could be and then either exert or develop an organization’s strength and expertise. Bibliography lists 16 sources.
Filename: BWmkt3.rtf

Accounting for Stock Option Plans
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This 7 page report discusses accounting for stock method plans and includes information on the primary concerns involved with the accounting side of administering such a plan. For a large number of companies in the United States, a portion of executive compensation is in the form of stock options. This can serve as incentive, as well as a potentially lucrative “bonus.” However, there are also a number of risks associated with the programs based on the viability and growth of the company stock. Bibliography lists 6 sources.
Filename: BWacct.rtf